6 Essentials to Include in a Brand Guide
Posted on 06/18/2018
For small businesses, entrepreneurs and marketing individuals, one of the most important parts of marketing is knowing who you are. If you don’t fully understand who the business is and what its values are, then marketing that business to others becomes a much more challenging task. So, how does a business know what it is? Through its brand.
Your brand is the business’s name, design, values and overall feel of the company. It’s everything that makes your business what it is. These principles and guidelines are shared throughout the company with a brand guide, which provides a necessary tool designed to give your brand consistency and flexibility. When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light. Today we dive deeper into brand strategy by defining the six essentials you need to include in a business brand guide.
3. Target Audience
A clearly-defined business brand is a critical component of any marketing strategy. When a business knows who it is, it can better communicate that with potential customers. Use these six essentials when building your brand guide in order to determine your unique brand and share it with others on a whole new level.
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