Patriotic Marketing: Show Your Pride and Your Brand
Posted on 07/03/2017
Happy Fourth of July week! Tomorrow we celebrate the signing of the Declaration of Independence and the freedoms we have with living in the United States. For small businesses, the Fourth of July is also an opportunity to use patriotic tactics to market a brand.
Patriotism is a useful sales approach that is able to appeal to a broad segment of consumers, especially during a holiday season specifically targeted towards patriotic beliefs. Still, there is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.
1. Connect with consumers.
2. Showcase the brand in a positive light.
3. Follow other companies’ examples.
4. Be sure to be credible.
5. Don’t overdo it.
This Fourth of July, showcase your pride and your brand by using patriotic marketing tactics. Keep in mind some of these useful tips to make sure your professional image is inviting and engaging in order to grow this Independence Day.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071