Merging Memes into your Marketing
Posted on 04/03/2017
If you’ve been online at all within the past five years, you’ve probably seen one of the latest Internet crazes: the meme. A meme shows a humorous image with bolded, capitalized text and is virally shared across social networking platforms. They are meant to be funny or satirical, and often are in reference to something current in popular culture.
Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
Identify your audience.
Outline your goals.
Be careful with humor.
Make your own meme.
Or go for memejacking.
Using a well-recognized meme increases your chances of grabbing viewers’ attention and is a safe use of humor. Most importantly, whether you make your own meme or jack a popular one, make sure your meme is easy to consume, relates to your audience and can be shared.
If your small business wants to get in on current marketing trends, try adding in a few memes to spice things up and show your humorous side. When used appropriately, memes add a fun new layer to your marketing strategy, and help consumers relate and engage better with your brand. Give them a try and see the impact on your marketing efforts.
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