Business 101: How to Network Like an Expert
Posted on 02/06/2017
When it comes to growing a small business, we tend to think of a few main areas to share our mission: print advertisements, maybe a radio announcement, a strong website, etc. One thing we often forget and even underestimate, though, is the power of one-on-one interaction.
Networking is the process of making personal connections for your business in order to increase exposure and grow your contacts for the future. Forbes defines networking in its purest form as “…people enjoying other people, communicating passions and connecting with others who share those passions.”
What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.
1. Start with existing connections.
2. Get going early.
3. Develop a plan.
4. Find a way to help someone.
5. Never dismiss anyone.
6. Follow up.
Whether it’s through email, phone call or (one of our personal favorites) a handwritten note, following up with connections makes them feel valued and engaged. They will definitely remember your business in the future and continue to share your mission with other contacts in their network.
Most importantly, remember to be yourself when networking. Your business is unique, so don’t try to make it anything that it isn’t. Establish positive, mutually beneficial connections with the contacts around you, and see how your business can grow through the power of networking.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071