5 Suggestions to Stay Relevant in 2017
Posted on 12/26/2016
2016 is coming to an end, and before we know it 2017 will be here, new and shiny. But what does the new year mean for your business? For some, it can be difficult to keep up with the new trends and stay current on consumers’ minds. For others, the new year means new opportunities, new products and new growth.
What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year.
1. Take your SEO to the next level.
If your business wants to stay up-to-date and current with consumers in 2017, focus your efforts on being search engine friendly. Potential customers will then be able to find you and easily engage with your business.
2. Get in on the video frenzy.
With the coming updates of technology, experts expect 2017 to explode as the year of the video. Make sure your business is in on the action by using video media to market, inform and promote your products or services.
3. Focus on intersectionality.
Your business can use this new year as an opportunity to focus its efforts on current issues related to class, race, sexism, ableism, heterosexism, xenophobia and transphobia, and what impact your product or brand has on this community intersectionality.
4. Garner sustainable practices.
Promote your brand as a force for good in the world, and give employees and customers something to look forward to and rally around. When it comes to making a difference, even the smallest changes can help your business get closer to a net-zero environmental impact.
5. Be more flexible.
For your business, this means recognizing the upcoming workplace changes and being flexible in how you treat both employees and customers. Consider letting employees build their work to fit their home lives; understand that customers may not always be working the average 9-5. In 2017, flexibility means frugality for your business.
Keep your company current for the upcoming year by taking advantage of these five suggestions. Because when your business is relevant in 2017, your business will grow in 2017.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071