How Infographics Benefit Your Business
Posted on 11/14/2016
When it comes to content marketing for your small business, there are a lot of options. Blog writing, social media, email marketing… the list goes on. However, one thing often overlooked is the infographic.
In today’s visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business? Today we’re going to find out.
1. Infographics are eye-catching.
Luckily, infographics are full of visuals and graphics, which often trump wordy posts when it comes to competing for attention. Infographics take information which could have otherwise been overlooked and turn it into something visually appealing, drawing viewers in and generating potential clients for your business.
2. Infographics are easy to understand.
Potential clients don’t want to take time out of their day to focus on a product or service you’re aiming to sell, therefore making a simple infographic that can put the information into short, clear thoughts is much more appealing.
3. Infographics help retain knowledge.
They strip information down to the most important and, alongside visuals, show your business as an expert. This is important for when consumers look for your business later on through social media or your website.
4. Infographics promote brand awareness.
Even more than your logo, infographics can include your business website information, social media, contact, address and more! You can put as much information about your brand as you want on an infographic, and then watch as it advertises your business without even trying.
5. Infographics increase traffic.
Infographics are easily embedded and portable, which means your SEO rankings will increase as they’re shared throughout the Internet. Even if your business creates just one infographic for online viewing, its reach is limitless in promotion.
Your small business has a lot of options when it comes to content marketing, so don’t be afraid to take advantage of new and exciting endeavors like the infographic. Infographics offer a multitude of potential benefits for your business growth, but only if you take advantage of them.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071