How to Choose a Domain Name that Drives Business
Posted on 11/07/2016
If your small business doesn’t have a website, it can be difficult to demonstrate credibility and gain consumers’ trust. The first step in building a profitable website for your business is choosing an impactful domain name to represent your brand.
Easy to set up and cost-effective, a domain name helps establish your company as credible and interest-worthy. Interested? Check out these five steps to choosing a domain name for your organization that will boost consumer engagement and drive traffic to your website.
1. Keep it simple.
Potential consumers should be able to look at your domain name and associate it with your business’s name, product or service. An easily recalled name helps people find your website and demonstrates a level of reliability and professionalism.
2. Avoid repeat letters.
3. Steer clear of numbers.
4. Choose a domain extension.
Registering multiple domain addresses under the same name and redirecting back to the same website ensures your business has a solid web presence. No matter how people search for your business, they will go to the right site. Search different domain extensions and decide whether or not registering multiple works for your company.
5. Register your web presence.
When building your business site, a domain name integrates into creating a strong Internet presence. Stay ahead of the game with know-how by following these five easy steps for choosing a domain name which drives traffic to your site and sales. By hosting a website that represents your brand, your business will reach more consumers and grow its fiscal base.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071