Crafting a Call to Action that Will Drive Your Business
Posted on 07/11/2016
When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?
Calls to action (CTA) are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as a stepping stone between viewers passing by and those who feel invested enough to purchase a product or service.
Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.
Use action words.
State the urgency.
Think “I want to…”
By following these simple tips, your business can easily create CTA’s that will generate client leads. An effective call to action can result in increased consumer engagement, which will help you grow your business in the community.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071