How to Market Your Business During the Summer
Posted on 06/13/2016
For many of us, summertime means relaxing beside the pool and soaking up the sun. It’s full of lazy days that are great for individuals, but can breed bad news for small businesses. It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course. Check out some of these top recommendations on how to boost sales and market your business over the summer.
Make sure to promote any campaign events your small business is having via email marketing and social media, and offer specials and summer sales promotions to get clients in the door. By hosting campaign events and being a part of community functions, your organization will gain recognition, leads and sales.
One example of a holiday marketing technique is a social media contest. For instance, your business could ask clients to send in their best pictures from Father’s Day, then draw a winner from the respondents to gain a free service. This is a great way to gain followers, leads and boost sales. By utilizing summer holidays and getting constituents involved, customers feel valued and important.
Since summertime can get pretty hot and sweltering, you can even create some more fun and unique promotional items, such as can koozies, sunglasses, T-shirts, fans or water bottles. These get your brand name out there to potential customers and can continue to promote your organization even after summer ends.
The “summertime slump” is a real issue for many small businesses—but it doesn’t have to be. If you stay active and current in marketing strategies throughout the summer, you can fight the slump and even increase sales. Still, remember to continue with these practices throughout the rest of the year so your business can profit and really make it out of the heat.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071