Tangible Trends: How to ‘WOW’ with Direct Mail
Posted on 04/04/2016
There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Sure, mail doesn’t have all of the functionality that a website can provide, or an email—but it does provide a refreshing marketing approach that has stood the test of time.
Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.
A Pop of Color
But be warned—you should pick your colors with a purpose. Don’t simply choose the most obnoxious color because you can. Pick a color that makes sense, yet also stands out from the crowd.
Not Your Average Size
Added bonus—if your direct mail piece can double as something with functionality, like a magnet, it’ll have added staying power. That’s just one idea. Be creative!
Copy Tips and Tricks
Always include a next-step for your audience somewhere on the direct mail piece. Tell them exactly where to go to make the next-steps happen. Think of your direct mail as a vessel to get your audience to your desired next-step.
Things to Note
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071