Tips from Experts for Creating a Distinctive Brand
Posted on 03/14/2016
Many small businesses struggle to find an audience, often because they haven’t been able to create a brand. If you fall into this category, here are 5 tips for creating a distinctive brand from Entrepreneur.com:
Start with a vision, not a product.
Interact with your customers. Constantly.
Seal feels the same way. “Our investment in social media is key. Our customers want to be invited in and welcomed, so we constantly share personal stories and curate items they love. We can give them what they want.” Founded as an Etsy jewelry shop and blog, this approach grew the company to one million Pinterest followers, which spawned an online store and, in 2014, a retail location.
Find your own voice and tribe.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071