Back-to-School Marketing Ideas
Posted on 08/12/2013
Nights are getting cooler, days are getting shorter and kids are getting more restless lounging at home. That can only mean one thing. It must be August, and it’s time for school to start.
Companies everywhere are looking for innovative ways to tie in the beautiful autumn season into next quarter’s marketing plans. Need some jumping off points? We’ve got few to get you started.
Send Your Brand to School
For example, a health clinic might advertise school immunizations or physicals needed to participate in school sports. A printer could market to schools that are getting updated banners posted for sports and student council activities. A cleaning service could advertise “student packs” for first time college students who’ll be tidying their rooms without their parents’ help for the first time.
A gym could advertise specials during school hours for parents to enjoy. Hair stylists or any other pampering services could offer celebratory deals for “they’ve-gone-back-to-school” appointments. Restaurants could create newer updated menus for those now child-free lunch dates.
Get Out That Shiny Red Apple
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071