Sizing Up Your Marketing Efforts
Posted on 03/05/2012
In any marketing strategy, research is a vital part of the process. You wouldn’t build a house without a plan, and you shouldn’t attempt to build a marketing plan without some market research. It may seem like a simple concept, but can often be undervalued and overlooked. First, you need to understand your audience. After all, your products and services should either create or satisfy a demand; and your marketing efforts should reflect that. Use these steps to get started with your market research today.
What You Need To Know
How To Make It Happen
If you want to get more personal with your market research, conduct a focus group with customers. With this option, you’ll gain a quick snapshot at what trips triggers and what misses the mark. And you’ll probably get some good testimonials for future marketing pieces. No matter how you reach your customers, the results will be worth paying attention to for future marketing endeavors.
Putting It To Use
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
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