Let the Customers Do the Work With User Generated Content
Posted on 02/13/2012
Recently Google shared that 70% of brand content is created by consumers. And that’s a good thing if you have loyal customers, because Google tells us that 90% of consumers trust recommendations from people they know. So maybe it’s time to show the people who trust your company just how much you trust them. Put some of the marketing responsibilities in their hands. That may seem like you’re giving up control, but through the use of User Generated Content (UGC), you can involve your customers to have them help do some marketing work for you. Here are some ways that you can use UGC to boost your credibility and business.
Get Their Feedback
Be the Buzz
Monitor the Conversation
And don’t forget, even if you’re not actively involved in a UGC plan for your business, customers are still talking about you online. An easy way to check out what’s being said is to set up Google Alerts. With this service, you’ll receive an email when the keywords you’ve selected, such as your name our your company’s name, are mentioned on the web.
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