Securing New Business that Lasts
Posted on 10/24/2011
With the recession came the onslaught of a trend that’s surely affecting your business: frugality is hip, and it isn’t going anywhere. But there’s no need to fear the influence of the frugal on your numbers. Instead, work with them. Targeting this growing customer base is likely to boost sales because money’s still tight for a lot in this turbulent economy. Check out our ideas for attracting the thrifty with your marketing strategy.
Get the Word Out with a Daily Deal
Your number of reviews is sure to go up post-deal, but they’re more likely to be negative if your store is crushed by the weight of a customer surge. To avoid a rash of bad marks, make sure your business is prepared to handle a deluge of visitors. Your staff won’t know busy until your daily deal hits. Despite the risk of being overwhelmed by business—there are worse problems, right?—daily deals effectively attract new customers, particularly the penny-wise.
Build a Rewards Program
Keep in mind that loyalty programs with surprise rewards are like grab bags—no one wants them because we assume we’re in for a disappointment. The most successful membership programs have clear-cut rewards customers can anticipate, because that’s half the fun. According to many bargain shoppers, working toward some known reward is a goal worth investing in.
I Have a Coupon for that!
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071