Thoughts on Thoughtfulness: Marketing with Holiday Gifts
Posted on 10/17/2011
Trust us, it only feels too early to think about year-end gifts for your customer because the task can be a little tedious. But don’t kid yourself. The gifts themselves get a little tedious for your customer, too. Check out our ideas for mixing up this tried-and-true marketing strategy.
Beat ‘Em to the Punch
With a little hustle, your holiday marketing campaign will be working its magic before Saint Nick’s Day. Show your clients how thankful you are for them by sending a gift in time for Thanksgiving. This way, they’ll remember your thoughtfulness before their pile accumulates.
Mo’ Money, Mo’ Problems
Instead of investing in large presents for your biggest clients, ask your printing company to create a custom greeting card for you. Include a handwritten note addressing an individual if possible. You’ll save time if you divvy up your list of customers among your colleagues. Depending on the size of your business, if each of you writes a gracious message on a few cards, the task will be off your to-do list in no time.
Don’t Be Clark Griswold. Be You.
Shawnee Copy Center, Inc.
12211 Shawnee Mission Parkway • PO BOX 860730 • Shawnee, Kansas 66286-0730
Phone: (913) 268-4343 • Fax: (913) 268-1071